By Christina CastañedaWhat can a beautiful new workout outfit do for you? For Fatima Batook, founder of TIMA Sport Apparel, workout clothing opened up a new chapter of inspiration for women in Saudi Arabia as they realized a Saudi woman can break barriers and create healthy lifestyles. With TIMA, these women were inspired to be creative, to be fit, and to do the impossible.
TIMA’s Start UpAs Fatima taught more Spinning® and other group classes at Studio 55 in Al Khobar, she spent 80% of her time in workout apparel and knew that it “needed to fit perfectly and look beautiful.” For Fatima, “there is nothing more exciting than wearing a new outfit to a workout,” so it was a source of motivation to start her business. With a small, personal loan from her family—which was repaid within one year—Fatima set out to launch TIMA.Since comfort, quality and design are important production considerations, Fatima scoured the globe searching for the right manufacturer. After several trips to all corners of the globe, Fatima found her “dream team” in Brazil. Much like the team she was leading back in Saudi Arabia, this group of committed and inspiring women provided jobs and the skills needed to craft these cloths. The added bonus that made them perfect business partners was that Brazilian women had similar shapes to Saudi women, so “the partnership was a dream come true” according to Fatima.
TIMA’s MissionTIMA continues the mission to spread a healthy and positive lifestyle, as well as to shift people into a state of “self-love” through being feminine, strong, hard-working, unique, fun, confident and powerful!As TIMA expands and promotes their new line of apparel, Fatima continues to “receive support—and demand—with influencers in the fitness industry from people who believe in TIMA’s mission” as well as the local press in Saudi Arabia.
TIMA has changed womens' lives in Saudi, they have realized that a Saudi woman can do something out of the norm and make an impact by changing their views about fitness and slowly luring them into a healthier lifestyle.Are you a fitness entrepreneur? We want to hear from you! Contact us at firstname.lastname@example.org or subscribe to our newsletter for more fitness business success stories and tips.