Mindful Studio Magazine offers three simple but impactful tips for building your digital presence and promoting your facility. A quick summary of these tips are below:
1. Find Out More About Your Students
The best marketing strategy starts with information and in-person communication. Mindful Studio encourages you to get to know your clients better by asking them what their goals are, what they get out of your classes, and why they chose your facility over others. “The answers to questions like these yield powerful information for your digital marketing strategy,” author Kinnick McDonald says, “like which platforms you decide to advertise on and the value propositions you choose to highlight.”
If you run a larger studio and can’t check in with hundreds of clients, we recommend that you put out a survey to your email database or social media followers. Getting answers to these questions will help you establish a “persona” for your current clients.
2. Redesign Your Website
Websites are the new storefronts; your homepage now offers the greatest exposure for your company. So obviously, you want to make a great first impression with a beautiful website. Even if you aren’t tech-savvy, Mindful Studio states that “outsourcing your web design and management is a great option because it saves you time and guarantees your brand will be presented in a professional way.”
The magazine also affirms the importance of making the website “responsive,” meaning that is available and properly appearing on a variety of platforms, including mobile phones. With so many people accessing your homepage from anywhere, a responsive, well-designed and professionally produced website is key.
3. Keep Up with Social Media
This strategy is much easier said than done. After all, you have a studio to run and may not have the time to keep up with every follower on social media. McDonald suggests starting by simplifying your social presence. Choose which platforms you should focus on based on the answers provided by your members in your survey or personal conversations. From there, create a calendar for your postings, usually centered around national holidays or any special offers that you have planned.
“Success can be defined by various metrics,” McDonald concludes, “but only you, the operator, determine what success looks like for your business.” We hope you apply these tips for your Spinning® studio as well!